There has been a significant change in the world market for baby foods over the past 20 years. There are various factors that act as pointers to such a trend. (According to a market report by MarketsMonitor)   

They are:
• family planning methods
• the importance of financial planning before the birth of a child
• late pregnancy options exercised by women
• the increase in the number of working women
• and many more.

Baby meals have emerged as the single largest sector within the baby food and drinks market by overtaking baby milk. The consumption of wet baby meals has increased over dry meals, mainly for convenience-related reasons. Follow-on milks have been the main source of growth, as mothers follow official recommendations to avoid unmodified cow's milk, until the baby is at least 12 months of age.